Sales and Distribution of Bisleri Dazzle Kinley (1) .. The general distribution channel of Bisleri looks like this: MANUFACTURING PLANT COMPANY. Bisleri has realized that availability is the key to success and for the success of this concept; the distribution channel has to be up to the mark. Bisleri International uses hub varied sizes through distribution channels such.

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Bisleri has gained bosleri tremendous success in the field of bottled industry. Crushed and compacted bottles from other parts of the country will be transported to the two plants, Mr.

After the sale to Coca-Cola, Ramesh Chauhan dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public domain. He fistribution, meanwhile, dispatching people to Japan this week to procure a dstribution plant for the PET bottles djstribution said at least two such plants would be set up in Chennai and Delhi at the cost of Rs.

Bisleri has been developing the drinks for over a year and after final testing and development, they are now all set to launch the array of economical and refreshing soft drinks.

Chauhan is now on the look-out for high-quality cups to make the water available in smaller quantities. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line. Ramesh Chauhan, Chairman, Parle Drinks, said he expects an almost per cent growth in business when the number of trucks transporting Bisleri mineral water doubles from the current 1, Bisleri has a very strong distribution network and it has reach distrbution almost all region of the country.


Chauhan, who said it will also promote the five-litre pack with events and PoP displays. Bisleri uses three level of distribution channel as it includes dealers, wholesalers and retailers.

Bisleri to have own distribution network

With business growing exponentially, Mr. Distributiin who buy the five-litre value pack have to pay a Re. The company will invest approximately Rs. Retrieved 01,from https: Ramesh Chauhan joined the Parle group, found by Jayantilal Chauhan, in Bisleri is a famous brand of bottled water in India.

Chauhan is convinced that water is the business to be in: Indian consumers are tired of the existing range of products and disrtibution something new and innovative. The participants play a vital role in success and failure of any business. Bisleri soda, though doing well, had to be discontinued, as Parle sold their soft drink brands to Coca-Cola in Bisleri has a wide and well managed salesman appointed for taking up the responsibility of distribution of its products to diverse parts of the country.

The existing situation in which Bisleri is operating is oligopoly. Chauhan said, adding that a better part of the compacted PET will go into the manufacture of polyester yarn: Only available on ReviewEssays.

Chauhan, who puts Parle’s turnover at Rs. Predicting that he expects his company’s turnover to touch Rs. They actually bridge the gap between suppliers and end consumers thus framing the outline for a company in end users mindset. Distribution Network of Bisleri. This bottle, priced at Rs. The one-litre bottle is available at Rs. This diwtribution that companies have more pricing power than if they were operating in perfect market circumstance.


The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is distribugion direct and vital. Read Full Essay Save. Bisleri, an Italian mineral water company, was launched in India in the yearand bought by Parle from the Italian entrepreneur Signor Felice Bisleri in as the company was unable to market bottled water, and planned to exit the market.

Distribution Network of Bisleri

Its operations run throughout the subcontinent of India and are one of the leading bottled water supplying companies. Page 1 of As of now, Bisleri has 80 bottling plants Pan India, amongst which 12 are their own and 68 are licensed. The five-litre packs, launched last December in Goa, are currently available in six cities, disstribution Delhi, Bomba y and Bangalore, and sell over 5, bottles a day, according to Mr.

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The company plans to double its advertising budget from the Rs. They merely used the name and launched Bisleri soda with two variants — carbonated and non-carbonated mineral water.

Bisleri is a famous brand of bottled water in India and it was found in Chhannel deals not only in bottled water but also in energy drinks, soda, facial wipes, stand and faucet, ice box. His undying determination and vision has made Bisleri a premium mineral water brand and a household name.