high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.

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The metaphor of red and blue oceans describes the market universe. The book was recommended by members of the uGurus Mastermind and in Zag: Telling someone to go out and follow such a strategy is a little bit like the old joke about the cure to poverty being simple – step 1, get yourself a million dollars; Step 2.

Use feedback to build the best “to be” future strategy. Talk to and observe customers, non-customers, users.

Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. But I like its insights. The four actions framework consists of the following: I do think the Blue Ocean Strategy is nothing without execution though This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage. The premise of Blue Ocean Strategy is, as stated on page 4, “Red oceans represent all the industries in existence today.

However, the concepts behind the Blue Ocean Strategy such as the competing factors, the consumer cycle, non-customers, etc. Sep 29, Daniel rated it it was amazing. The writing style is crisp. It requires companies to orient the whole system toward achieving a “leap” in value for both buyers and themselves.


I suggest to give it a read as this one plunged deeper into product differentiation and how to stay ahead of the traditional competition. This is a classic business book about creating new markets rather than competing in existing markets.

The authors provide case studies on how some companies left their “bloody-red” oceans of competition for completely open blue oceans where they were unique. Why do first-tier non-customers watch to jump ship and leave your industry? Brand and communication are taken for granted and do mauborgnf represent a key for success.

Look across alternative industries. What we have are existing companies who have differentiated themselves from their competition or tapped into a new customer base.

Thanks for telling us about the problem. The core idea is simple, but the authors go through a fairly rigorous for a business book system, including how to accomplish this with existing teams and organizations.

Draw your “to be” strategy canvas based on insights from field observations. The four key hurdles comprise the cognitive, resource, motivational and political hurdles that prevent people involved in strategy execution from understanding the need to break from status quo, finding the resources to implement the new strategic shift, keeping your people committed to strtegy the new strategy, and from overcoming the powerful vested interests that may block the change.

However, the book provides details into Southwest’s underlying business strategies that may not be well known. Trivia About Blue Ocean Strate Suppose that your target is to book contracts each month.

There is another way to compete. It’s a must for anyone responsible in decision making. Creation of blue oceans contributes to strong, profitable growth and strong, positive effect on brand. Focus on commonalities and the segment buyers.


Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Good place to start boue it comes to innovation, since it introduces a “curve of value”, that can measure in what companies should innovate and truly generate value for the clients, avoiding small niches and creating a relative monopoly or “blue ocean” for itself. Oct 15, Doug Lautzenheiser rated it it was ok Shelves: Sometimes it gets a little self-helpy in the sense that creates its own vocabulary and repeats them ad nauseaum until we can’t take it anymore.

Kim and Mauborgne claim that blue ocean strategy makes sense in a world where supply exceeds demand. Kim and Mauborgne argue that while traditional competition-based strategies red ocean strategies are necessary, they are not sufficient to sustain high performance.

Because the total profit mauborgnw of the industry is also determined by structural factors, firms principally seek to capture and redistribute wealth instead of creating wealth. Want to Read Currently Reading Read.

Blue Ocean Strategy – Wikipedia

It is actually the same strategy that I’ve learned in university. Most of the “tips” are stuff you will find in many other management books, the most interesting pieces are the srtategy studies and the main idea itself even if there are some cases, like the NYC policing story, mauboggne we now know aren’t really what they say it was.

Goodreads helps you keep track of books you want to read. Retrieved March 17,